OpenStudio
Role

UX/UI Designer & Researcher

Project Length

August 2020 - May 2021

Tools

Figma, Procreate, Adobe Illustrator

Problem Statement

Early in the COVID-19 pandemic, art galleries, exhibits, and those alike were shut down and struggled to shift their presence to a virtual standpoint.

Value Proposition

An art community application and 360° virtual reality experience that enables artists to share their stories and creative processes to the art community.

Research Methods
Interviews

4 interviews were conducted totaling 6 hours, including an artist, designer, visual arts professor, and a gallery curator.

Focus Group

1 focus group was conducted over Google Meet consisting of 3 painters.

Site Visits

4 site visits were completed totaling 6 hours from NYC & Philadelphia art galleries.

Studio Observations

4 studio observations were completed totaling 7 hours to understand the painter's work process.

Survey

1 survey was conducted on COVID-19 effects on art appreciators and artist's consisting of 37 participants.

Interviews
Creative professionals
Painter

“Several of my shows have been canceled entirely or moved online, but I’ve had more time to work in my {at home} studio.”

Industrial Designer

“I had a full-time internship/job offer for a company I’m working for. I’ve changed my job search to more virtual exhibits, as opposed to solely in-person.”

Visual Arts Professor

“The newer students have lost the sense of community finding friends and communicating with others in a department.” 

Gallery Curator

“Engagement has increased by 50,000 since moving towards a more virtual standpoint. More artists, more connections, more interactions with
in-person and online exhibitions.” 

Beth, 40 years
Babylon, NY
Aaron, 22 years, BFA
Huntington, NY
Tommy, 22 years, BFA
Boston, MA
Michael, 40 years
Long Island, NY
Focus Group
Painters
Aaron

“It feels like I’m getting trapped in my head with overthinking things, as opposed to just painting.”

Bethann

“When my work was closed off {from COVID}, and then I was able to see it again, it felt like I went through growth. It’s like being without a child or family member for a while. You see them in a different light without their effect on you or vise versa.”

Abby

“Trying to adapt and finding a balance. Being more independent in her work, but also trying to reach out to other people.”

22 years, BFA
Huntington, NY
30 years, BFA
Wellsboro, PA
23 years, BFA (Student)
Philadelphia, PA
Studio Observations
Painter
Survey
Art appreciators and Artists
This survey was conducted for art appreciators and artists to further understand their engagement with art galleries. More specifically, how often they visit, main reasons for visiting or not visiting, and much more. Conducting this survey showed how respondents hardly interacted with an online gallery before and during COVID-19. As well as how specifically artist’s engagement with the art community has been drastically diminished. 
How often did you interact with an online gallery? (before COVID)
How often do you interact with an online gallery? (during COVID)
data chart 2
My engagement with galleries has been diminished due to COVID.
My engagement with other artists has been diminished due to COVID.
Journey & Empathy Maps
Understanding the user
Artistic Aaron - Journey Map
Old Fashioned Olivia - Empathy Map
Mindful Mia - Empathy Map
Development
Interaction Models
Developing the navigation, usability, and logic of the application
Wireframes
Designing the layout and functionality of the application
Prototype
View the prototype
animated gif of OpenStudio tablet application
Conclusion
Analyzing the project

After the project, I learned how vast and intricate the art community is. This encompasses a plethora of people. It can be difficult to encapsulate them into an application and determine what works best for each individual but understanding the core elements of the community aided in that process—visiting galleries, the importance of connecting with other artists, sharing artwork and the process, and much more. It’s an amazing world and community to learn and be a part of, which made the process even more enjoyable.

During the project, I wasn’t able to user test on all of my key partners. This made it difficult to understand if every feature, design, etc. needed improvement or not. In the beginning, I focused on the gallery curator and artists. Unfortunately, I realized later on in the project process that the focus should be on the artists, not the galleries. Although the galleries and curators are vital to further sharing artwork, it was clear they weren’t the ones that should be in the spotlight. Having already researched and interviewed a gallery curator, I included them as a persona. After final feedback, I realized the confusion since a curator isn’t properly integrated into the application.

My partner's paintings are displayed through the main studio within the prototype. If you're interested in seeing more of his amazing work, you can find his website here

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